Alabama sports teams now more crunchy

University of Alabama
The Crimson White

(U-WIRE) TUSCALOOSA, Ala. — Crimson Tide fans can now take pride in their breakfast with Crimson Crunch, the officially licensed cereal of the University of Alabama.

The Crimson Crunch product, which is marketed by PLB Sports, Octagon and Woolf associates, hit the Tuscaloosa area Homecoming weekend. It is available at Wal-Mart and other participating retailers throughout the area.

The cereal, as well as its premiums, is also available via the Internet at www.collegecereals.com. The University of Alabama will receive a portion of the proceeds generated from the sale of Crimson Crunch products.

Crimson Crunch is a frosted corn flakes cereal that is fat free and contains nine essential vitamins and minerals. The product is specially packaged in a University of Alabama-themed collector's cereal box.

Crimson Crunch marks just the fifth official collegiate license cereal brand that PLB Sports, Octagon and Woolf have featured.

Last year, the partnership successfully launched Hokie Toasties for Virginia Tech University. Aubie Flakes are satisfying Auburn University hunger on the Plains, and students at the University of Arkansas can now go hog wild for Hog 'Ems. University of Nebraska students can pick up a box of Cornhusker Crunch.

"The success of the Hokie Toasties brand last year gave us the confidence to kick off an expanded program this year, featuring the Crimson Crunch brand and the University of Alabama," said Brian Edmonds, Octagon's Marketing Manager.

The college breakfast cereal licensing program is sponsored by America Online Sports Team Page Reports. For the latest information on University of Alabama athletics, visit AOL keyword: Alabama Crimson Tide.

PLB Sports, known for its development of Flutie Flakes and other athlete branded edibles, is the premier food marketing company that specializes in combining high profile athletes and teams with unique product lines.

Octagon is the sports marketing and entertainment division of The Interpublic Group (NYSE: IPG), one of the world's largest advertising and marketing communications groups.

Woolf Associates provides athlete representation services, corporate consulting, event and sponsorship management, retail promotions, television packaging, public relations and corporate hospitality.